national trust - more scandal than scenery

MORE SCANDAL THAN SCENERY

THE BRIEF

National Trust members are literally dying out, we need to attract a younger crowd.

THE SOLUTION

There’s more juicy gossip in a National Trust property than the Love Island villa.

OOHPosters bring the cheeky modern language of reality TV together with naturally suggestive imagery from history.

OOH

Posters bring the cheeky modern language of reality TV together with naturally suggestive imagery from history.

I can’t pretend that getting ‘cock block’ into my student book didn’t feel like an achievement. I even got them into campaign, hehe.

I can’t pretend that getting ‘cock block’ into my student book didn’t feel like an achievement. I even got them into campaign, hehe.

ONLINE BANNERSTargeted ads suggest relevant National Trust properties to viewers once they’ve finished their favourite reality TV shows online.

ONLINE BANNERS

Targeted ads suggest relevant National Trust properties to viewers once they’ve finished their favourite reality TV shows online.

Each poster promotes a different National Trust property, alluding to a very real and very juicy story that took place there.

Each poster promotes a different National Trust property, alluding to a very real and very juicy story that took place there.

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SOCIALNational Trust characters are brought back to life on social media as influencers. Like real reality stars, they comment on the current episodes and respond to posts by the public.Their Twitter handles reference the relevant National Trust pro…

SOCIAL

National Trust characters are brought back to life on social media as influencers. Like real reality stars, they comment on the current episodes and respond to posts by the public.

Their Twitter handles reference the relevant National Trust property and National Trust retweets all of their posts so people know where the real scandal started.