bottom drawer ideas

pr | product | ooh | social | stunt | print | brand positioning |

wildlife aid

British wildlife is a crucial feature of so many beloved classic British stories like the Beatrix Potter series, but many species are sadly now at risk of extinction.

So we decided to use these British classics to imagine the very real non-existent future our beloved British wildlife could face.

Wildlife Aid loved the idea, as did the Beatrix Potter Foundation, but unfortunately they’d already committed to a project for that year.

PR | Product launch

ebike

Electric bikes make cycling so easy, you’ll think the world is flat.

This one’s from my student book — but I’d still love to make it!

OOH | Stunt | Social

lotus

Lotus founder, Anthony Colin Bruce Chapman, was a genuine maverick. The clients didn’t want to talk about the past, but they wanted to hold on to the brand’s heritage.

So we made work that embodied his spirit. Work that would only appeal to thinkers like him.

We won this pitch. And then the big bods at Lotus’ umbrella company had other ideas… Shame! These are a few of the executions I wish had run…

OOH | Print

sky guild

77% of women experience gender-based abuse whilst gaming. And when they try to challenge it, it only gets worse. They need allies. Ones who men respect, admire and can’t ignore.

So we decided to hijack the fastest-growing game, Valorant, and have the characters go on strike.

The strike would be covered on the news, much like a real life protest.

After the stunt, we’d keep abuse levels down by rewarding players with exclusive loot that also acts as our in-game legacy — a constant reminder that sexism has no place in gaming.

This is one of those exciting briefs that sadly disappeared over night. Sadly gendered abuse in gaming still hasn’t.

Stunt | PR | Game adaptations

fluttr

A new, ethical dating app asked us to help them launch. So we decided they should be as picky about users as people should be when dating.

Unfortunately, after buying this work (and another campaign to follow) this client decided to stop paying our agency, and a bunch of others, and his staff… He’s hiding in Spain last time I heard, but we were proud of the work, and the intention of the app.

Brand Positioning | OOH | Print | Social

british red cross

BRC wanted to combat first aid paralysis. To teach the skills in a simple way that gave people confidence to act in an emergency.

So we decided to replace the usual first aid teachers with a bunch of teeny ones. If they can do it, so can you!

We planned films for each lesson. case studies of Little Lifesavers who saved people’s lives for real and to have our teeny team launch the campaign with a live demonstration on the One Show.

Sadly the client’s changed their mind about this plan and this work… Died.

Online tool | Social | Stunt