brand building
brand building
naming | branding | positioning | launching | tone of voicing and more-ing...
naming | branding | positioning | launching | tone of voicing and more-ing...
frameless
Naming | Positioning | Branding | Manifesto | Launch comms
I named London’s first immersive art space (pretty cool). And gave a client goosebumps with a manifesto (kinda cooler?).
This project was the best excuse I’ve ever had to get a pencil AND a rubber from a gift shop — not that I need one.
The irony of some of the merch was not lost on us….
Agency: Antidote
Creatives: Me, Christina Worman
Designer: James Hoodless
CCO: Tim Ashton
nspcc
Concepting | Branding | OOH | Social | Direct mail | Print | Editing | Proofing | Fundraising products | Emails | Guidelines | Funding applications | Infographics | Chatbots | Online training
I spent 7 months fighting (read: writing) for every childhood at the NSPCC. In that time I piloted a successful fundraising product, won them a million pounds worth of funding and wrote “the best loyalty campaign [they’ve] run in years” — it raised £85k (against an £21k target, and usual income of £11k). Someone even took the time to write in about it:
“I received this in the post yesterday and I just wanted to say how much I love it! Well done to the team who made it. I think it's the best piece of NSPCC supporter material I've received!”
Agency: NSPCC
Creative/Copywriter: Me
Designers: Jess Gibbs, Georgina Dunn
Creative Director: Sophie Gordon
piglet
in bed
Positioning | Manifesto | L&F | TOV | Launch comms
I helped a homeware brand grow without losing its heart.
Piglet’s founder, Jessica, got a bit tearful when we first showed her the work. This is what she said when we finished:
“We are thrilled with the end result which feels like a true reflection of who we are while also being more commercially scalable.”
My ECD was also very pleased:
“This is seriously good. Really thorough and well put together. It feels spot on brand and for once, a tov guide that is genuinely useful.”
Agency: Antidote
Creatives: Me, Christina Worman
Designer: James Hoodless
CCO: Tim Ashton
eden marsh
I helped a recruitment agency that’s genuinely not like the others put their mission into words.
Check out their about page to read the final copy that came out of my time working with them. And if you want to hear the backstory, gimme a message :)
Positioning | TOV | Manifesto | Web copy
Agency: n/a
Creative/Copywriter: Me
afym
I helped a longstanding fusty-sounding charity stay relevant with a new name that kids are proud to say and branding that establishes them in the modern day. The (pro bono) clients were very pleased:
“We did it! From all of us at Young Sounds UK I wanted to say thank you again for your amazing work and generosity.
As you can imagine, we’ve been in the thick of it recently but we’re coming through the other side feeling extremely positive and so much of that is down to you.”
Brand positioning | Naming | Branding
Agency: n/a
Creatives/Copywriters: Me, Dan Burkitt
Senior Designer: Ben Gibbons
simply be
I helped a fashion brand make sure everything they said made women feel better about their bodies. Sounds like an oxymoron, but it’s true.
Here’s a snippet from our TOV guide:
Positioning | TOV | Brand toolkit
Agency: House337
Creative Director: Turhan Osman