poppy
what now?

For the full British blithering experience: read ALL the words.
For the straight-talking, sliiiightly nonsensical basics: read ONLY the bold words.
For my CV, click
here :)


I’m a woman of MANY words who dresses like an Art Director (so said Dave Dye), spent a few years as a suit*, and yet am largely a Copywriter

The proud owner of many nicknames, I will respond to pretty much anything. Examples include, but are not limited to: Pop, Pops, Popso, Popsicle, Popstar, P Dog, Popatron, ‘a young Hans Christian Andersen’, Poo-poo-la-la (please don’t use this one), Soppy Pain (or this), Popcorn (or this), Popperoo, Copy Poppy and thepoppywriter — duh.

Some will say it’s a complete coincidence that my name rhymes with my job. Haters gon’ hate.

When I’m not in Adland having the ideas and writing the words, I’m probably listening to music (house music all life long), in the pub, mentoring baby creatives, playing car tetris with toot after rooting at bootsales, laying on my sofa contemplating the fragility of life or burning toast (but I can cook, I swear).

I also have some special, potentially useless and/or annoying skills, such as: talking for England, saying f**k a record-breaking number of times, impeccable colour co-ordination, referencing Friends and/or Harry Potter in absolutely any circumstance (nice one, millennial), perpetual hair twiddling, and endless dad jokes.

Long-term, serious-face plans are climbing up the creative ladder, running the show and helping other creatives grow.

If you want to see or hear more from me, just shout! I bloody love a chat (if that hasn’t already come across… ).

* It didn’t SUIT me. I’m sorry… Sort of.

stuff i’ve
won

A place at the world’s best ad school
(I danced and rapped my way in)

Alex Taylor’s Art Direction tomato prize

D&AD New Blood Graphite 2018

TTB Cream 2018

Living wage pay for workers at 200 businesses

Gold at Jongehonden 2020

£1 million quid of Omaze funding rodneyyyy

Diversity & Inclusion Award at Drapers 2023

CARDI B’s approval (plus 16 other writers’) for my rewrite of her rap

8 pitches (one while I was on placement)

My dad’s love (at least I think that’s what he meant when he sent me a 👍)

places i’ve
been

BC (Before Creative):
Uni of Leeds
WTMS, WPP
Team Red, WPP
KHWS
Guardian Labs

AC (As Creative):
School of Communication Arts
Havas London
Creature London
M&C Saatchi London
NSPCC
Antidote
Mr President
Engine / House337
Most pubs in Soho

people i’ve
bribed

Sharp and witty words, and [an] even sharper mind.”
Scott Bradley, Freelance ECD @ House 337

One of the best writers I’ve ever seen.”
Tim Ashton, CCO, Antidote

SO good at presenting 🔥, her sell-in rationales are 🤌.
Gemma Blake, Account Director, Antidote 

She’s full of creative ideas, and a lovely person too.”
Sophie Gordon, Creative Director NSPCC

“Poppy pops culturally-relevant-brilliantly-original-strategically-smart-campaign-ideas that are as satisfying as popping bubblewrap whilst sat in a bath of warm breast milk.”
Mike Nicholson, ECD and SCA Mentor

Knows her mind, you could say that… “
Michael Bailey, Lead Designer, KHWS

Curious… animated… She’s got this real spark. And you always count on her to be last woman standing.
Dominic Wells, Senior Creative Lead News UK (Ex-Commissioning Editor Guardian, Editor of Timeout in the 90s)

My favourite child.”
Lisa Spain, Mother of one.

brands i’ve
had my hands on

In alphabetical and, at times, slightly awkward order…

Anchor, April (tech support), Ben Kinsella Trust, Brit Insurance, British Red Cross, Cazoo, Charlie Bighams, Checkatrade, City of London Corporation, Department for International Trade, Durex, Echo Falls, EdenMarsh (Creative recruitment), Ella’s Kitchen, E.ON, FairFX, Finish, Fluttr (dating app), Frameless, Gala Bingo, Gala Spins, Gamble Aware, Gaviscon, Good Energy, Greene King, Green Flag, Harrison Fund, Heathrow, Hungry Little Minds, J D Williams, Kenwood, Kumala (wine), London Medical Laboratory, Mazda, M&S Fashion, Ministry of Justice, Noom, NOW TV, NSPCC, Numan, Omaze, On, Oodle car finance, Paperchase, PETA, Piglet in Bed, RHS, RAF, Royal Holloway, Royal Mail, Royal Navy, Santander, Senokot, Simply Be, Sky Broadband, Sky Mobile, Sky Guild, Sofa.com, Solita (fin tech), Sweaty Betty, Tilda, Turo (car rental), Vanish, Vinterior, Vote For Your Future (political org’), Wildlife Aid, Women’s Aid.

Bold = pitch wins.