EBIKE - flatten your world
flatten your world
THE BRIEF
Get people who aren’t into cycling to want a bike.
THE ANSWER
Electric bikes make cycling so easy, you’ll think the world is flat.
TUBE PANELS
Posters on public transport depict real world landscapes in the dreamy ‘out of this world’ state they feel like when you’re on an Ebike.
PR
Flat earth preachers ride city streets on Ebikes, encouraging the public to join them and defy gravity.
It’s just so easy to get around, they can’t imagine the world is anything other than flat.
SOCIAL
We hijack real flat earth posts online, suggesting that there’s only one reasonable explanation, they must own Ebikes.
