sky mobile
sky mobile
tv | activation | influencer | social |
tv | activation | influencer | social |
how d’ya promote
a network that people aren’t too sure about?
Fill their knowledge gap with the ‘fun fact’ that Sky Mobile’s coverage is surprisingly good. And get Lily James to do it, of course.
film
Unfortunately, our client’s network coverage turned out to be worse than they’d ever imagined.
So this campaign turned out… differently that we’d imagined.
But we learnt a lot about VFX, working with talent and polishing turds — Oh! And the trip to Mallorca wasn’t too bad, either.
activation & influencer
We used 99 ice creams to serve
the tasty news about Sky’s great coverage, sending a branded
truck all over the country.
social
And turned items that make summer better into Sky’s better-that-you-could-imagine coverage for socials.
Sadly some fun internal politics at Sky meant we didn’t get to make these #forreals.
banners
Over the summer, Sky also realised they’d be the only brand who WEREN’T raising their prices mid-contract. They wanted to have a poke at the others. But just a little one, and not to their faces…
Sky decided on competitor customer-targeted online banners and asked us for a pokey idea that used emojis to go in ‘em…
So we created visualised the other brands’ greediness with a hungry emoji pacman that represented each one (see eye and tongue colour).
the
people
who
kept
this stuff
swimming
Agency: House337
Creatives: Me + Christina Worman
ECD: Leon Jaume
Producer: Laura Melville
Assistant Producer: Trent Webster
Director: Traktor
