simply be
simply be
tv | ooh | mural | activation | social | influencer | podcast | pr |
tv | ooh | mural | activation | social | influencer | podcast | pr |
how d’ya get women to stop blaming their bodies when clothes don’t fit?
Embrace every, single body shape — duh.
Diversity and Inclusion Award - Drapers 2023
film
I wish we could have made the full version of this track — it’s a BANGER.
mural
We made our message LOUD & CLEAR with the largest mural Manchester’s ever seen.
influencer & activation
Our mural gave women permission to celebrate their shapes.
We also got influencers to put Simply Be’s shape-focused features to the test!
#samesizedifferentshape
social
This ran and ran and ran on social, but here are a couple of initial bits we did.
podcast
Simply Be wanted this idea to live beyond traditional ads. To become a part of culture — YAY.
But they didn’t go with the best idea — BOO.
Nonetheless, our idea turned into a podcast and that’s pretty cool!
pr
Simply Be have a special body scanner at their head office. We wanted them use it to get an accurate understanding of the nation’s bodies. And to release a public pledge to test ALL products on real bodies.
Sadly, they didn’t fancy it.
i think ladies kinda liked it…
the people who shaped this
Agency: House337
Creatives: Me + Christina Worman
Senior Art Director: Laura Liggins
Creative Director: Turhan Osman
Senior Producer: Lawrie McLintock
ECD: Zara Ineson
Director: Sportscar
Photographer: Leeor Wild
ooh
We let women all over the nation know that
