city of london
city of london
stunt | social | ooh | print |
stunt | social | ooh | print |
how d’ya get the fat cats in the city to pay their staff a living wage?
Speak their language: £££££££££.
Campaign Ad of the Day | Drum Pick of the Week | 200 City businesses investing properly in their people
social
We told City businesses they were missing out on a way to make EVEN MORE cash…
stunt
And then launched an alternative stock market — exclusive to Living Wage acredited businesses.
In publications we knew they’d be reading: City AM, City Matters and the Financial Times…
social
And gave them plenty of ‘reasons to believe’ in our investment promise.
the press and the people got invested
Over 5 million eyeballs with a 2-week campaign.
and it worked!
We got 200 City businesses to pay their workers what they deserve. Huzzah!
the people who
got that money
Agency: Creature London
Creatives: Me + Megan Egan
CCOs: Stu Outhwaite-Noel + Ben Middleton
ooh
We sent businesses a message where we knew they’d be: at their local stations and the busiest square in the City…